Amit Mehta | etc.

feb 2012

02.07

recap

In the latest spot to hit Amit’s reel, two guys talk hoops with an 80s twist.

02.06

b for best

TIME Entertainment weighs in on this year’s crop of Super Bowl ads, including one of Amit’s BMW spots.

02.05

super bowl XLVI!!

Twelve years after appearing in a Super Bowl spot as an actor, Amit makes his maiden appearance as director during the big game. Check out The Close Call and The Big Grab for BMW, along with the other spots in the series.

jan 2012

01.17

amit to hail the v

The Year of the Dragon kicks off with Amit’s first job of 2012: 2 spots for Summer’s Eve out of Richards Group. Shoots in LA on February 9th.

dec 2011

12.23

espn/lg

A fun side project is in the works! Look for the forthcoming spec Amit directed from a hilarious script written by stellar scribe Patrick McKay. If you’re a child of the 80s, you won’t want to miss it.

12.14

bmw

Amit teams up with Kirshenbaum Bond Senecal + Partners to shoot 6 comedic digital shorts highlighting some unique features of the new BMW 3 Series. Stay tuned for the spots!

may 2011

05.02

activision & adweek

Amit’s Call of Duty :90 game trailer gets written up in this ADFREAK article about the badass protagonist, Burger Man.

april 2011

04.05

sharp

Amit renews acquaintances as he teams up with mcgarrybowen again, this time on a series of spots for the new Sharp LCD TV. Shoots in Vancouver on the 21st.

march 2011

03.21

call of duty

Well, they say jobs come in 3′s. Amit can’t wait to dive in on this trailer for Activision’s Call of Duty Escalation DLC out of TBWA\Chiat\Day with an iconic character as its centerpiece. Details to follow after the March 30th shoot.

03.14

publix

Another job awards! A “Summer Breakfast” campaign for Publix out of 22squared in Tampa. Shoots in LA on April 15th. Fortunately, Amit already finished his taxes in February.

03.04

freedom

Amit’s first job of 2011 awarded today! It’s a Chase Freedom campaign out of mcgarrybowen. Shoots in New York on the 22nd.

november 2010

11.23

oh canada

Amit is thrilled to partner with Canadian stalwart Industry Films in Toronto for commercial representation north of the border.

11.17

amit pops 76 year-old’s cherry

On November 10th, Amit directed the first ever television spot for RaceTrac, a convenience store chain that has indeed been around for 76 years. If you’re from TX, GA or FL then you’ve probably been to one. You can see this spot promoting free coffee on Amit’s Interrogate page (click on the first thumbnail).

october 2010

10.26

broncos scratch director’s cut

Amit puts his spin on the broadcast version with editor Isaac Chen at Cut+Run LA and colorist Jeremiah Morey at NTROPIC. Have a look on Amit’s Interrogate page.